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Dictionary by pitch.dog
Market sizing & growth · Core

Installed base

Also called: installed customer base

ELI5

The products or customers already in use.

Used in conversation

“The installed base creates a service and upgrade opportunity.”

Definition

The number of units, systems or customers already deployed and active.

Here “Installed base” means: The number of units, systems or customers already deployed and active.

Pitch context

You will see “Installed base” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Connected terms

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.