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Dictionary by pitch.dog
Strategy frameworks & analysis · Core

Jobs-to-be-Done

Also called: JTBD

ELI5

Customers choose something because they need progress in a situation.

Used in conversation

“The Jobs-to-be-Done interview should focus on the switch, not preferences alone.”

Definition

A perspective that customers adopt products or services to make progress in a particular circumstance.

Here “Jobs-to-be-Done” means: A perspective that customers adopt products or services to make progress in a particular circumstance.

Pitch context

You will see “Jobs-to-be-Done” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Connected terms

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.