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Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Core

Lagging indicator

Also called: outcome indicator

ELI5

A measure reflecting an outcome after it has occurred.

Used in conversation

“How are we defining lagging indicator in this deck?”

Pitch context

You will see “Lagging indicator” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: In attribution, incrementality & effectiveness, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Connected terms

  • Leading indicatorA leading indicator may signal future results; a lagging indicator records results after they occur.
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Sources & evidence · 8

Direct term-level sources and supporting source families.