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Dictionary by pitch.dog
Prototype, MVP, pilot & release stages · Core

Launch

Also called: product launch

ELI5

The product or feature is introduced to the market.

Used in conversation

“Launch is a moment; adoption is the longer job.”

Definition

The coordinated introduction of a product, feature or offer to a market or audience.

Here “Launch” means: The coordinated introduction of a product, feature or offer to a market or audience.

Pitch context

You will see “Launch” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches prototype, mvp, pilot & release stages.

Why it matters: It helps a reader interpret prototype, mvp, pilot & release stages without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.