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Dictionary by pitch.dog
Marketing strategy & planning · Core

Lead magnet

Also called: gated content

ELI5

A resource offered in exchange for contact details or another action.

Used in conversation

“Define lead magnet before we compare campaign performance.”

Pitch context

You will see “Lead magnet” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

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Sources & evidence · 6

Direct term-level sources and supporting source families.