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Dictionary by pitch.dog
Research, awareness & brand tracking · Core

Leading question

Also called: biased question

ELI5

A question framed in a way that nudges a preferred answer.

Used in conversation

“Which sample and method support the conclusion about leading question?”

Pitch context

You will see “Leading question” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.