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Dictionary by pitch.dog
Business charts & exhibits · Core

Market map

Also called: landscape map

ELI5

A picture of who operates in a market and where they sit.

Used in conversation

“The market map needs a clear inclusion rule.”

Definition

A visual arrangement of companies, segments or categories to show the competitive landscape.

Here “Market map” means: A visual arrangement of companies, segments or categories to show the competitive landscape.

Pitch context

You will see “Market map” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business charts & exhibits.

Why it matters: It helps a reader interpret business charts & exhibits without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.