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Dictionary by pitch.dog
Research, awareness & brand tracking · Core

Market research

Also called: marketing research

ELI5

Systematic collection and analysis of information about customers, markets and competitors.

Used in conversation

“Define market research in the research plan before fieldwork begins.”

Pitch context

You will see “Market research” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.