Skip to content
Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Core

Marketing efficiency

Also called: media efficiency

ELI5

Outcomes achieved relative to marketing resources or cost.

Used in conversation

“The number is useful only if everyone calculates marketing efficiency the same way.”

Pitch context

You will see “Marketing efficiency” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Direct term-level sources and supporting source families.