Skip to content
Dictionary by pitch.dog
Marketing strategy & planning · Core

Marketing mix

Also called: four Ps, 4Ps

ELI5

The controllable elements used to bring an offer to market, commonly framed as product, price, place and promotion.

Used in conversation

“Define marketing mix before we compare campaign performance.”

Pitch context

You will see “Marketing mix” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 6

Direct term-level sources and supporting source families.