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Dictionary by pitch.dog
Marketing strategy & planning · Core

Marketing operations

Also called: marketing ops

ELI5

The systems, data, process and governance enabling marketing execution and measurement.

Used in conversation

“The number is useful only if everyone calculates marketing operations the same way.”

Pitch context

You will see “Marketing operations” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.