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Dictionary by pitch.dog
Digital marketing metrics · Core

Marketing return on investment

Also called: marketing ROI

ELI5

Marketing gain relative to marketing cost under a stated calculation.

Used in conversation

“Keep marketing return on investment on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Marketing return on investment” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.