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Go-to-market models & channels · Core

Marketplace distribution

Also called: marketplace channel

ELI5

Reaching customers through a platform that aggregates sellers, products or services.

Used in conversation

“The team needs one controlled copy of marketplace distribution, with an owner and date.”

Pitch context

You will see “Marketplace distribution” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.

Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.