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Dictionary by pitch.dog
Business & revenue models · Core

Marketplace

Also called: two-sided marketplace

ELI5

A business that helps buyers and sellers find and transact with each other.

Used in conversation

“The marketplace needs enough supply and demand in the same place.”

Definition

A platform that brings together multiple buyers and sellers and often earns from facilitating transactions.

Here “Marketplace” means: A platform that brings together multiple buyers and sellers and often earns from facilitating transactions.

Pitch context

You will see “Marketplace” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.