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Dictionary by pitch.dog
Marketing strategy & planning · Working

Media brief

Also called: channel brief

ELI5

A document defining audience, objective, market, timing, budget and media requirements.

Used in conversation

“Which version of media brief should the board treat as current?”

Pitch context

You will see “Media brief” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.