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Dictionary by pitch.dog
Decision narrative & persuasion · Core

Message hierarchy

Also called: messaging hierarchy

ELI5

A structure showing which messages matter most.

Used in conversation

“The message hierarchy should guide both the deck and the talk track.”

Definition

The ordered relationship between a main message, supporting messages and evidence.

Here “Message hierarchy” means: The ordered relationship between a main message, supporting messages and evidence.

Pitch context

You will see “Message hierarchy” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: In decision narrative & persuasion, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

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Sources & evidence · 8

Direct term-level sources and supporting source families.