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Dictionary by pitch.dog
Research, awareness & brand tracking · Core

Net promoter score

Also called: NPS

ELI5

A survey metric based on likelihood-to-recommend categories and a specified calculation.

Used in conversation

“The number is useful only if everyone calculates net promoter score the same way.”

Pitch context

You will see “Net promoter score” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.