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Dictionary by pitch.dog
Greenwashing, evidence & assurance · Core

Net-zero claim

ELI5

A claim of reaching or committing to net zero under a defined standard, boundary and pathway.

Used in conversation

“Can we trace net-zero claim from the report back to the source record?”

Pitch context

You will see “Net-zero claim” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches greenwashing, evidence & assurance.

Why it matters: In greenwashing, evidence & assurance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 4

Direct term-level sources and supporting source families.