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Dictionary by pitch.dog
Digital marketing metrics · Core

New user

Also called: new visitor

ELI5

A user first observed under the analytics system's identification rules.

Used in conversation

“How are we defining new user in this deck?”

Pitch context

You will see “New user” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

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Sources & evidence · 5

Direct term-level sources and supporting source families.