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Dictionary by pitch.dog
Sales process & qualification · Core

Objection

Also called: buyer objection, sales objection

ELI5

A concern or reason a buyer gives for not progressing.

Used in conversation

“Who can verify objection on the buyer’s side?”

Pitch context

You will see “Objection” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.