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Dictionary by pitch.dog
Business deck types · Core

One-pager

Also called: one-sheet

ELI5

A one-page explanation of the most important points.

Used in conversation

“The one-pager should earn the next conversation, not answer every question.”

Definition

A single-page summary of a business, proposal, product or opportunity.

Here “One-pager” means: A single-page summary of a business, proposal, product or opportunity.

Pitch context

You will see “One-pager” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck types.

Why it matters: It helps a reader interpret business deck types without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Executive summaryAn executive summary condenses a larger document; a one-pager is a standalone one-page artefact.
When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.