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Funnel, pipeline & opportunity stages · Core

Open opportunity

Also called: open deal

ELI5

An active deal that has not been won, lost or closed.

Used in conversation

“Do not move the opportunity until open opportunity is confirmed.”

Pitch context

You will see “Open opportunity” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.