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Product discovery & research · Working

Opportunity solution tree

Also called: OST

ELI5

A map from desired result to problems, ideas and tests.

Used in conversation

“The opportunity solution tree keeps the team from committing too early.”

Definition

A visual connecting an outcome to customer opportunities, possible solutions and experiments.

Here “Opportunity solution tree” means: A visual connecting an outcome to customer opportunities, possible solutions and experiments.

Pitch context

You will see “Opportunity solution tree” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.