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Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Opportunity-to-win rate

Also called: opportunity win rate

ELI5

The proportion of opportunities that close as won.

Used in conversation

“The number is useful only if everyone calculates opportunity-to-win rate the same way.”

Pitch context

You will see “Opportunity-to-win rate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.