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Dictionary by pitch.dog
Channels, media & distribution · Core

Over-the-top media

Also called: OTT

ELI5

Video or audio delivered over the internet outside traditional distribution systems.

Used in conversation

“Define over-the-top media before we compare campaign performance.”

Pitch context

You will see “Over-the-top media” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.