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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Working

Paid loop

Also called: paid acquisition loop

ELI5

A loop in which revenue or capital funds acquisition that generates further revenue.

Used in conversation

“What happens to paid loop after the initial acquisition spike?”

Pitch context

You will see “Paid loop” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.