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Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Pain point

Also called: customer pain

ELI5

A particular customer problem.

Used in conversation

““Inefficiency” is too vague to be a useful pain point.”

Definition

A specific problem, frustration, cost or risk experienced by a customer.

Here “Pain point” means: A specific problem, frustration, cost or risk experienced by a customer.

Pitch context

You will see “Pain point” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Customer painThe search label “Customer pain” can route to both entries.
When the words have to travel

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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.