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Dictionary by pitch.dog
Market sizing & growth · Working

Penetration rate

Also called: adoption penetration

ELI5

The share of possible customers already using it.

Used in conversation

“The penetration rate differs sharply by age group.”

Definition

The percentage of a target population using or buying a product or category.

Here “Penetration rate” means: The percentage of a target population using or buying a product or category.

Pitch context

You will see “Penetration rate” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Connected terms

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.