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Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Working

Pinkwashing

Also called: rainbow washing

ELI5

Promotional association with LGBTQ+ causes without credible supporting conduct.

Used in conversation

“Can we state who receives the right created by pinkwashing, and when it applies?”

Pitch context

You will see “Pinkwashing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Rainbow washingThe search label “rainbow washing” can route to both entries.
When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.