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Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Pipeline hygiene

Also called: CRM hygiene

ELI5

The practice of keeping stages, values, dates and outcomes accurate and current.

Used in conversation

“Keep pipeline hygiene on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Pipeline hygiene” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.