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Dictionary by pitch.dog
Channels, media & distribution · Core

Point of purchase

Also called: POP

ELI5

Marketing activity or material positioned near the buying decision.

Used in conversation

“Define point of purchase before we compare campaign performance.”

Pitch context

You will see “Point of purchase” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.