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Dictionary by pitch.dog
Research, awareness & brand tracking · Core

Poll

Also called: opinion poll

ELI5

A short survey designed to measure opinions, preferences or intentions.

Used in conversation

“Define poll in the research plan before fieldwork begins.”

Pitch context

You will see “Poll” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.