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Dictionary by pitch.dog
Attribution, incrementality & effectiveness · Core

Practical significance

Also called: business significance

ELI5

Whether an observed effect is large or useful enough to matter in the real decision.

Used in conversation

“Keep practical significance on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Practical significance” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches attribution, incrementality & effectiveness.

Why it matters: It helps a reader interpret attribution, incrementality & effectiveness without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

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Sources & evidence · 5

Direct term-level sources and supporting source families.