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Dictionary by pitch.dog
Pricing & commercial packaging · Core

Price sensitivity

Also called: price elasticity sensitivity, pricing sensitivity

ELI5

The degree to which demand or purchase behaviour changes with price.

Used in conversation

“The pricing slide needs to separate price sensitivity from the commercial assumptions around it.”

Pitch context

You will see “Price sensitivity” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.