Skip to content
Dictionary by pitch.dog
Experiments, testing & rollout · Core

Primary metric

Also called: primary outcome

ELI5

The most important number used to decide the test.

Used in conversation

“Name one primary metric before launch.”

Definition

The main outcome selected in advance to judge an experiment.

Here “Primary metric” means: The main outcome selected in advance to judge an experiment.

Pitch context

You will see “Primary metric” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches experiments, testing & rollout.

Why it matters: It helps a reader interpret experiments, testing & rollout without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.