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Dictionary by pitch.dog
Accounting policy, GAAP & adjustments · Core

Pro forma

Also called: as-if financials

ELI5

Financial information adjusted to illustrate a transaction, scenario or alternative basis.

Used in conversation

“Keep pro forma on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Pro forma” in financial models, budgets, board packs and investor materials when the discussion reaches accounting policy, gaap & adjustments.

Why it matters: In accounting policy, gaap & adjustments, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 4

Direct term-level sources and supporting source families.