Skip to content
Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Problem interview

Also called: discovery interview

ELI5

An interview about the customer's real problem.

Used in conversation

“In the problem interview, ask about the last time it happened.”

Definition

A customer conversation focused on current behaviour, problems and alternatives rather than pitching a solution.

Here “Problem interview” means: A customer conversation focused on current behaviour, problems and alternatives rather than pitching a solution.

Pitch context

You will see “Problem interview” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.