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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Working

Product-led acquisition

Also called: product acquisition

ELI5

New users or customers generated substantially through product interaction, sharing or free access.

Used in conversation

“The growth review needs to show the trade-off behind product-led acquisition.”

Pitch context

You will see “Product-led acquisition” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.