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Dictionary by pitch.dog
Product vision, strategy & roadmaps · Core

Product-market fit

Also called: PMF

ELI5

A real market wants the product and keeps using it.

Used in conversation

“The company has early demand but not yet product-market fit.”

Definition

A condition in which a product creates strong recurring value for a sufficiently large market, reflected in demand and retention.

Here “Product-market fit” means: A condition in which a product creates strong recurring value for a sufficiently large market, reflected in demand and retention.

Pitch context

You will see “Product-market fit” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product vision, strategy & roadmaps.

Why it matters: It helps a reader interpret product vision, strategy & roadmaps without confusing the measure, decision, role or evidence being discussed.

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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.