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Dictionary by pitch.dog
Product vision, strategy & roadmaps · Core

Product strategy

Also called: product plan

ELI5

A set of choices about what product to build, for whom and why.

Used in conversation

“The product strategy excludes low-value custom requests.”

Definition

The choices about customers, problems, value, differentiation and capabilities that guide product investment.

Here “Product strategy” means: The choices about customers, problems, value, differentiation and capabilities that guide product investment.

Pitch context

You will see “Product strategy” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product vision, strategy & roadmaps.

Why it matters: It helps a reader interpret product vision, strategy & roadmaps without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.