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Marketing disclosure, consent & dark patterns · Core

Publicity release

Also called: talent release

ELI5

Permission covering specified commercial use of a person's identity or performance.

Used in conversation

“Counsel wants publicity release clarified before anyone signs.”

Pitch context

You will see “Publicity release” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.