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Dictionary by pitch.dog
Research, awareness & brand tracking · Working

Quota sample

Also called: quota sampling

ELI5

A sample filled to predetermined counts for selected characteristics.

Used in conversation

“Define quota sample in the research plan before fieldwork begins.”

Pitch context

You will see “Quota sample” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches research, awareness & brand tracking.

Why it matters: It helps a reader interpret research, awareness & brand tracking without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.