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Dictionary by pitch.dog
Channels, media & distribution · Core

Reach

Also called: unique reach, unique audience

ELI5

The number or proportion of distinct people or devices exposed under a stated method.

Used in conversation

“Which audience, channel and period does reach cover?”

Pitch context

You will see “Reach” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.