Relevant market
Also called: antitrust market
ELI5
The market boundary used to judge competition.
Used in conversation
“Counsel will review the relevant market definition.”
Definition
The product and geographic boundaries used for a specific competitive or regulatory analysis.
Here “Relevant market” means: The product and geographic boundaries used for a specific competitive or regulatory analysis.
Pitch context
You will see “Relevant market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.
Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.
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See how pitch.dog can helpSources & evidence · 5
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16