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Dictionary by pitch.dog
Product discovery & research · Core

Research plan

Also called: UX research plan

ELI5

A plan for how customer research will be done.

Used in conversation

“The research plan includes recruitment and consent.”

Definition

A document defining research questions, participants, methods, ethics, timing and analysis.

Here “Research plan” means: A document defining research questions, participants, methods, ethics, timing and analysis.

Pitch context

You will see “Research plan” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.