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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Working

Resurrected users

Also called: reactivated users

ELI5

Previously inactive users who become active again.

Used in conversation

“What happens to resurrected users after the initial acquisition spike?”

Pitch context

You will see “Resurrected users” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.