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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Retention

Also called: customer retention, user retention

ELI5

Continued meaningful use or relationship over time.

Used in conversation

“Compare retention with the baseline cohort before calling it growth.”

Pitch context

You will see “Retention” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.