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Dictionary by pitch.dog
Digital marketing metrics · Core

Returning user

Also called: repeat visitor

ELI5

A user recognised as having interacted previously under the system's rules.

Used in conversation

“How are we defining returning user in this deck?”

Pitch context

You will see “Returning user” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.