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Dictionary by pitch.dog
Business & revenue models · Core

Revenue model

Also called: monetisation model, monetization model

ELI5

How the organisation gets paid.

Used in conversation

“The revenue model is subscription plus usage overage.”

Definition

The specific ways an organisation earns income from customers, users, partners or assets.

Here “Revenue model” means: The specific ways an organisation earns income from customers, users, partners or assets.

Pitch context

You will see “Revenue model” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Revenue modelThe same visible label “Revenue model” names different concepts.
When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.