Skip to content
Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Revenue stream

Also called: income stream

ELI5

One way money enters the business.

Used in conversation

“Separate recurring and one-time revenue streams.”

Definition

A distinct source of income generated from a customer segment, product or transaction.

Here “Revenue stream” means: A distinct source of income generated from a customer segment, product or transaction.

Pitch context

You will see “Revenue stream” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.